The Academy Awards will begin streaming exclusively on the global video platform in the year 2029, representing the newest significant transformation in the film industry.
The organization behind the Oscars declared the decision on Wednesday, stating that it finalized a long-term agreement granting YouTube the exclusive global rights to the Oscars through 2033.
The awards show, which is planned for March 15th, has been televised for a half a century on the traditional network. Starting in 2029, the event will be viewable as a free live stream on the digital platform.
It's another substantial upheaval in the entertainment world, which is dealing with company buyouts and fusions, coupled with drastic reductions in filming.
"The Academy is an worldwide body, and this partnership will allow us to increase availability to the activities of the Academy to the largest worldwide audience possible - which will be beneficial for our membership and the movie industry," stated Academy leadership in a announcement.
Throughout a long period, ratings of the awards show have dropped, even if there was a minor increase in 2025, with a significant number of Gen Z and millennial watchers watching from cell phones and laptops.
In a separate statement, the head of YouTube described the Oscars "one of our essential cultural touchstones" and noted that working with the Academy would "spark a younger cohort of artistic expression and film lovers while adhering to the Oscars' celebrated heritage".
The broadcast network, which has televised the ceremony since the mid-1970s, commented that it was eagerly anticipating "to hosting the event three more times" it will continue to air.
This decision follows major studios face complex corporate battles. These potential deals were seen as concerning for an sector that has seen severe reductions over the last few years.
In common with major studios, traditional TV channels have encountered challenges as the viewers has shifted towards streaming services as an alternative.
The platform securing the license to the Academy Awards further suggests that reliance on online services will persist to grow.
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