At recent the Reform party media events, two very distinctive heads can often be seen in the forefront: the pale hair of Danny Kruger and the styled blond hair of James Orr.
Beyond shaping the policy programme for what might become the UKâs future administration, the pair have something else in common. Each is a deeply committed Christian who came to religion in later life, and hold strong opinions on social issues such as abortion and the family.
The MP Kruger, who defected from the Conservatives, and Orr, a Cambridge academic, also sit on the advisory board of a rightwing thinktank called the Alliance for Responsible Citizenship.
A further participant is the financier Paul Marshall, the investment tycoon who owns GB News and the conservative Spectator magazine. Marshall is a practising Christian.
âReligion, specifically Protestant evangelism, has in recent decades been one of the defining elements of American conservative politics,â with its adherents providing the core of Donald Trumpâs support.
There are some links. Orr is sufficiently close to JD Vance that he has hosted him at his family home. Orr is also active in the National Conservatism movement, which has ties to the American faith-based populist world.
However, direct comparisons quickly break down due to a simple matter of scale. While surveys indicate that close to a fourth of US adults are evangelical Christians, the proportion for the UK is roughly one-tenth of that at the very most.
There is another important factor to consider. While US evangelicals lean firmly to the political right, new polling by the UKâs Evangelical Alliance indicate the broader situation here is quite different.
Research of nearly 1,500 evangelicals shows Labour in the lead with 26% support. Reform and the Liberal Democrats are level on 20%, with the Conservatives on 18%.
Other questions demonstrate support among evangelicals for increased welfare payments, but also significant concern about plans to legalise assisted suicide.
âAmong evangelicals there can be a gap between personal views, particularly regarding social issues, and how people vote,â said one advocacy head. âFor example, someone might have a firm stance on abortion, but they donât see voting as a way to lead to change.â
Evangelism is present in parliament, including all-party prayer group meetings. But it is a phenomenon also of the political left, with figures like Kruger countered by Tim Farron and the Labour Party Member of Parliament Rachael Maskell.
She has been explicit about how faith informs her politics, notably on issues such as economic disadvantage.
âEthical fairness was âa big partâ of Labour politics,â Maskell argued. âIt stems from our roots, how we think about disparity in society, ensuring we have a just system.â
Nonetheless, there exists a distinct and more recent side to religion in UK politics, one influenced by American ideas of faith-based nationalism.
The activist Tommy Robinson has begun to portray himself as openly a Christian, though a lot of this is done as a counterpoint to Islam.
In a similar vein, Nick Tenconi, who leads the UK outpost of Turning Point, posts social media messaging about the country needing to âreturn to Christâ alongside anti-Islam content.
One striking display of this, a Turning Point-allied nationalist Christian group named Kingâs Army paraded through Soho, a location apparently selected as it is the centre of Londonâs LGBT community.
These elements remain, however, relatively marginal in UK politics. While critics sometimes portray certain figures as financial backers of US-style evangelism, associates insist they are simply observant believers who are firmly against any political exploitation of faith.
Kruger is not shy of occasional off-piste language, for example in an address to condemn what he said was a younger generation indoctrinated by a mix of ideologies.
âIn the UK you do have a few Christian nationalists, but when it comes to politics it more often be a sort of longing for a Christian past, linked to our historic identity,â said one commentator.
A parliamentarian of faith with conservative views observed that while the issue of assisted dying had helped bring together MPs with faith, any links beyond that felt limited.
âI certainly donât get the sense of much of an evangelical lobby,â they said. âIn my view, my faith is more a foundation for what I already believe. And here, religion is not really a vote winner.â
A seasoned luxury travel writer and lifestyle curator with over a decade of experience exploring exclusive destinations and high-end trends.